Best Content Tips For Your Law Firm
These days, SEO is an essential tool to attract prospective clients to your site. Companies from all different industries are investing heavily in SEO as it has become clear that organic traffic is a must in online marketing. This is no different for companies working in the legal industry: to be noticed, you need to invest in search engine friendly content. But how do you do this?
In this article, we’ll give you the best content tips to generate more hits in search engines.
Create Focused, Unique Pages for Every Facet of Your Law Firm
You may think that putting all your information on a single page is a great idea. However, this has shown to be not so fruitful when people use Google or Bing as their search engine.
Instead, it is better to create content-specific information using several web pages, rather than just one. Search engines want to provide answers. Hence having multiple pages, each with very specific information, allows them to direct users more efficiently to a page where they will find the information they are looking for. It also allows for easier navigation once readers are on your site.
Use Specific Keywords
Having many search items on a single page could confuse search engine bots that crawl your site for certain keywords. In short: using too many random keywords on your site is not good for your SEO. It will cloud your key information, resulting in a missed opportunity to show your audience what you're really offering. Focusing each page on one, maximum two, very specific keywords will ensure that users are directed to the correct web page.
Include Related Statistics and Examples
As a lawyer, you know that it is paramount to back up your case with the relevant information and specifics. Similarly, aim to include real statistics and data on your page to increase your content value. This shows readers that you're "real" and have the research to prove it. For example, you could offer a case study to showcase one of your services.
Include LSI Keywords
Latent Semantic Indexing (LSI) keywords are phrases that are relevant to the main topic of your content. They are used to strengthen the accuracy of the information. You can find them by checking the keywords that people who are looking for law solutions type on search engines.
All you'll need to do is use Google suggestions to help you find other terms and those that Google finds particularly interesting. You can also make use of various other alternatives such as online keyword tools. However, keep in mind that your clients will most likely be using Google, so it's probably in your best interest to at least include their terms.
Provide Reviews & Testimonials
It is a good idea to add reviews and testimonials from real users to your content as it shows your credibility. Allowing your potential clients to view what previous customers have to say about your services will encourage them to trust you more than competitors who do not provide this information. Think of Amazon, for example. Would you buy a product that has 5 stars compared to one that has no reviews?
Besides, reviews and testimonials act as a free tool to garner key phrases and drive more traffic to your site. As soon as a review or testimonial includes words such as "best" or "top", you'll be considered as an authority by users or even the major search engines.
Reviews and testimonials are all too often underrated when, in fact, they allow users to form a familiarity with your company. As soon as they read something that hits close to home, this becomes more relative to them.
Add FAQs and Internal links
FAQs allow potential customers to answer questions they may have. Providing them with an adequately populated frequently asked questions list helps them decide whether you can provide the services they need without contacting you directly.
Internal links direct customers to other potential pages on your website that fall under/or are similar to their initial search. It also indicates that you offer far more than what was searched for, which leads to traffic gain and allows for quicker site navigation. Internal links also help website crawlers to link your pages and make more sense of your site as a whole.
There are numerous ways to increase your chances when using SEO. Making sure you use them smartly and uniquely is always a plus. Keep in mind the importance of using Google suggestions. This will create a logical path to the end-user considering the dominance of Google as a search engine.